Ambelle – Founder

Ambelle is the startup I started at the end of my studies. is a web platform that curates beauty advice matched to your specific style and skin type.

Project description

The years 2010 to 2015 saw a booming number of user created advice and tutorials. This digital content is under the form of Youtube videos, blog articles and social media posts. However, beauty advice given by a caucasian – white – greasy skin woman is of no use to a black – african – dry skin woman. Beauty products recommendations, skin care advice, make up tutorial are very specific to a given population and the use distributions platforms such as Youtube and Facebook can’t help with that. Ambelle is a webplatform matching content creators with users by matchmaking their specific characteristics.

My mission was to create the company, form a team of 5 people, design and code the website and push this platform on the market.

1 Year

My Responsibilities

As founder of Ambelle, I was responsible for :

  • The creation of a team of 5 ranging from business profiles to developpers.
  • The design and implementation of the business model of the company.
  • The marketing and sales of the web platform.
  • The creation and optimisation of facebook ads campaigns that drove traffic to the platform.


full time